Hainan boasts of beautiful landscape and unique island life
News source:hiHainan / By Jin Nannan and Ding Xin / 12 12,2019 17:15:56 / Culture & Travel

Hainan island is full of tourists when winter comes. People have a wide range of fantastic activities to experience, such as underwater diving, riding motorboat, visiting the rainforest and the local ethnic group villages. There are diverse scenic areas in Hainan like Tianya Haijiao of Sanya. Recent years have witnessed a growth of tourism and the improvement of the quality.

Diversifying tourism consumption around the island

The Hainan toursim has gained a great success over the past few years. In 2015, the number of tourists in Hainan was over 50 million. In 2016 and 2018, the number was more than 60 million and 70 million respectively. Throughout the past 4 years, the income of tourism in Hainan has been over 300 billion with the average annual growth of 16.4%.

Thanks to the upgrading of tourism consumption, the number of visitors grows rapidly. A landscape of tourism of Hainan island has been established through tourism planning reform. Therefore, a brand new tourism industry is offered to all the visitors.

A variety of hotels have been opened in Hainan so far, such as five-star hotel, brand hotel and international brand hotel with the number of over 5,000. In addition, diverse scenic areas aggregate. Currently, 9 coastal tourist resorts and hotel clusters have been constructed such as Yalong bay, Haitang bay and Sanya bay. Thirty six key tourist resorts are under construction, for example, the Boao Lecheng International Medical Tourism Pilot Area. There are 57 A-level tourist areas in the province. The tourism in Hainan is becoming increasingly diverse and it covers a wider range of areas than ever before.

Enriching tourism products and upgrading consumer formats

"We focus on integrating resources, optimizing the supporting system, improving the efficiency of the allocation of tourism resource elements, promoting the transformation from quantitative expansion to quality improvement, creating a series of tourism products, and comprehensively improving the quality of tourism consumption supply," said Sun Ying, director-general of the Hainan Provincial Tourism, Culture, Radio, Television, and Sports Department. At present, Hainan has built and formed 10 tourism product systems including marine tourism, recreation tourism, cultural tourism, sports tourism, convention tourism, shopping tourism, forest tourism, town tourism, rural tourism, and science and technology tourism. New forms of tourism such as wedding celebration tourism and low attitude flight tourism are constantly developing. Citizens and tourists have more choices in Hainan, and tourism consumption is becoming more diverse.

In the just-concluded 2019 Hainan Guantang Hot Spring Cultural Tourism Consumption Season, tourists flocked to Guantang to enjoy the hot spring wellness trip this early winter. In addition to relaxing in the hot springs, visitors can also experience medical technology, equipment, and medicines that are synchronized with international advanced levels. With the increasing number of medical institutions in the Boao Lecheng International Medical Tourism Pilot Zone in Hainan, medical products are favored by more and more domestic and foreign tourists.

Recently, various cultural activities in Hainan province have emerged endlessly, which has effectively driven cultural tourism consumption. From January to July this year, the Romantic show of Sanya No. 2 Theater, Sanya "C Show" and other projects performed a total of 4,065 performances, accepting 5.747 million audiences with revenue of 416 million yuan. The upcoming 2020 Hunan Satellite TV New Year's Eve Concert in Haikou has attracted many fans eagerly.

Sanya International Duty-Free City, Haikou Mova Plaza Duty-Free Shops and other places have become tourists' hot tourism spots. In the first three quarters of 2019, the retail sales of duty-free goods were 9.183 billion yuan with an increase of 17.4% year-on-year. 

"Tourism +" promotes industry integration and development

Now, Hainan is building the international tourism consumption center in an all-round way, making great efforts to improve the service quality and internationalization level, and creating an international tourism consumption destination. The 2019 Hainan Summer Tourism Promotion and Consumption Activities and Hainan International Tourism Consumption Year Activities have been launched successively, combining the elements of Hainan Tropical Rainforest National Park construction, tropical characteristic agriculture, conferences and exhibitions, night markets, and major festivals to accelerate industrial integration and build consumption hot spots.

With the successful implementation of relevant policies and measures in the Pilot Free Trade Zone and the Free Trade Port, the tourism industry in Hainan will also be further integrated with culture, education, sports, health care, commerce, and other developments, and Hainan will be promoted as an international tourism consumption center.

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